The Urban Gallery

Tucked between flower shops and secondhand bookshops, it lives right where it belongs: in the middle of the city’s chaos, rhythm, and charm. It’s not just a space to show art. It’s a space that feels like the city itself. I was brought in to give the gallery a visual identity that matched its soul. Bold, flexible, and unapologetically urban. Inspired by Tel Aviv’s street textures and energy, I created a brand system built to move. Vibrant colors, gritty-but-smart typography, and a design language that speaks fluently to both young artists and seasoned collectors. This wasn’t just about making things look cool. It was about positioning the gallery as a launchpad for emerging photographers and artists. People who treat the city like their canvas. The result is a brand that doesn’t just hang on the walls. It spills into the streets. Something loud enough to get noticed and smart enough to last.