Marie la Belle

Some watch brands lead with price tags and prestige. Marie la Belle prefers good taste over loud labels. Luxury, in their eyes, is about looking like you own a yacht without needing to prove it. As the branding designer on this project, my job was to make that philosophy visible. I set out to craft a visual identity that feels refined but never stiff, stylish without trying too hard. I built a bold, elegant design system backed by a sleek color palette and details that nod to the craftsmanship behind every gear and dial. The result is a brand that feels expensive in all the right ways, no flexing required.