Basic elements: Financial tool for professionals

Basic Elements isn’t your average finance tool. It’s a sleek, no-nonsense platform built to help people actually understand where their money’s going. No banks, no bureaucracy, just clear and simple control over your non-bank cards. As the branding designer, my challenge was to take a dry topic and turn it into something people actually want to interact with. I created a clean, modern identity that reflects the platform’s transparency and ease of use. From the color system to the visual language, every element was designed to feel accessible, trustworthy, and just smart enough to make finance look a little less boring.