Dale's: Car Restoration

Dale Car Restoration is not just a workshop. It is where rust gets polished, engines get a second chance, and forgotten classics find their way back to the road. Started by Dale Jones and later passed down to his son Jay, the garage has become a local landmark for car lovers. Every month, collectors pull in to show off their rides, turning the place into a mix of garage, museum, and caffeine-fueled car meet. I was brought in to turn that legacy into a brand that feels as alive as the cars they bring back. The goal was to capture the soul of the shop, not just its services. I designed an identity that blends grit with pride and speaks to those who see beauty under the dust. Because restoring a classic is not just about parts and polish. It is about stories, stubborn bolts, and the thrill of hearing an old engine roar back to life.