gini

I was asked to give Gini’s product a much-needed glow-up. The goal? Make it look like it belongs in the high-tech world and not like it was designed during a coffee break in 2012. I reworked the entire visual language to match current app standards, then slipped in just enough creativity to keep it from feeling like every other tech platform out there. The result was a clean, professional, and slightly-too-good-looking illustrative design that actually made people take notice. The campaign managed to make complex features look simple, useful, and, dare I say, cool. Suddenly, Gini wasn’t just functional. It looked like it had its life together.