Cannabis Media Council

Cannabis Media Council – Changing Minds, One Poster at a Time In 2025, the Cannabis Media Council approached me with a not-so-small challenge: convince the skeptics. Not the festival crowd, not the TikTok generation. We’re talking about the older, more conservative audience who still think cannabis is either a gateway to ruin or something Snoop Dogg invented last week. The goal of the campaign was simple: break the stigma, but do it without rolling out clichés or shouting "Cannabis is good for you" in 72-point font. Instead, we aimed to nudge rather than lecture. We leaned into bright, optimistic visuals that showed what a balanced, supervised cannabis treatment could actually look like, less haze, more clarity. My role? To build a complete visual library for the campaign, from sponsored social posts to highway billboards and train station posters. No green leaves. No trippy fonts. Just relatable, real-life scenes drawn from the everyday routines of our target audience. We paired these with honest quotes from patients who had real concerns and found real relief, all under proper medical guidance. The result was a campaign that felt more like a conversation than a sales pitch. It gave people a moment to pause, maybe even smile, and consider the possibility that cannabis isn’t a one-way ticket to burnout, but maybe, just maybe, a step toward living better. Because let's face it: nobody wants to be sold a lifestyle. But give them a glimpse of one that feels familiar and improved? Now that gets attention.