LOULOU Wine

Loulou’s story starts the way all great ideas should: with two brothers, a shared love for fine alcohol, and the realization that the wine scene needed a bit of a shake. What began as a passion project turned into a boutique online store, curating standout bottles for people who actually care what they’re drinking, and prefer doing it without the wine-snob theatrics. What sets Loulou apart? A restless curiosity for new flavors, a sharp eye for global gems, and a commitment to making discovery part of the experience, not just the drink. My role? To give all that flavor a visual identity that speaks loud and pours smooth. From brand strategy to digital presence, I helped craft a look that’s bold, refined, and just rebellious enough to stand out on any shelf. Premium—with personality.