Datarails

DataRails was my professional playground for nearly three years. During that time, I wore pretty much every design hat there is: from creating quick-turnaround assets for HR (yes, even those awkward company party invites), to designing high-performing social banners, landing pages, print materials, and eventually leading a full-on rebrand of the company. It was a wild ride, part startup chaos, part structured brand-building. The design work I did at DataRails wasn’t just about making things pretty (though, let's be honest, they were pretty). Every piece was rooted in strategy: guided by user behavior, performance data, and an ongoing dialogue with the marketing and product teams. Whether it was refining the tone of our social presence or building campaigns that actually converted, I was in it from brainstorm to execution, always asking the big questions: Who is this for? Why should they care? And can we make it not boring? What you’ll see here is just a glimpse of my social work from that time. The full scope is broader than a single portfolio section can hold, but if you’re into thoughtful design backed by results (and the occasional sarcastic Slack comment), this should give you a pretty good taste.